Acceptable Use Policy · SendClipper

The short version

Only email people who asked to hear from you, and only about what they asked for.
Never use a list you bought, rented, borrowed or scraped.
Say who you are. Honest sender, honest subject, no forged headers.
Every marketing email needs a working unsubscribe and your postal address. SendClipper adds the unsubscribe header and refuses to send without the address.
Nothing illegal, nothing deceptive, nothing that harms the person reading it.
If your mail starts bouncing or drawing complaints, we pause it until we have looked at it with you.

Unsolicited bulk email is not allowed: not a little of it, not as a test, not "just this once". Every person you send marketing mail to must have given you permission to email them, for example by signing up on your site or ticking a box at checkout, and you must be able to show when and how they did.

Transactional mail (receipts, password resets, notifications about an account someone opened) needs no separate opt-in, but must stay transactional. Do not slip promotions into it.
Permission is not transferable. A list someone gave another company, a partner, or a previous owner of your business is not permission to you.
When someone unsubscribes or complains, stop. Do not ask them again from another list or another workspace.

Lists you may not use

You may not send to addresses you got from:

Purchased or rented lists, including "opt-in" lists sold by a third party.
Scraped or harvested addresses, collected from websites, directories, social networks or public records.
Shared, traded or appended lists, and addresses guessed from a name and a domain.
Old lists nobody has mailed for a long time. People forget they signed up; re-confirm them before you send.

Honest senders, honest headers

Send only from domains you own and have verified in SendClipper, and put a name in the From line that the recipient will recognise.
No misleading headers: no forged or disguised From, Reply-To or routing headers, and no subject line that misrepresents what is inside.
Say clearly when a message is an advertisement.

What every marketing email must carry

A working unsubscribe. SendClipper puts a one-click unsubscribe header on every marketing message (mail clients show it as their own "Unsubscribe" button) and an unsubscribe link in every campaign. If you send your own HTML through the API, SendClipper does not edit it: put your own unsubscribe link in it, or send a template, whose {{unsubscribe_url}} tag SendClipper fills. An address that unsubscribes through SendClipper is suppressed the moment it does; do not hide the link, break it, or re-add the address later.
Your postal address. Add it once under Settings › Workspace; SendClipper prints it in the footer of every marketing message and refuses to send marketing mail from a workspace that has none.

Content you may not send

Anything illegal where you are or where your recipient is.
Phishing, credential harvesting, malware, or links to any of them.
Fraud, scams, deceptive offers, and impersonation of another person, brand or organisation.
Harassment, threats, and content that promotes hatred or violence.
Sexual content involving minors, in any form, ever.

Keep your list clean

SendClipper suppresses an address automatically when it hard-bounces, when its owner marks your mail as spam, and when it soft-bounces three times in seven days. Suppressed addresses are not mailed again. Do not remove them or import them under another name to get around it: that is the fastest way to a paused workspace.

When we pause your sending

Your bounce and complaint rates are measured over the last 30 days and shown under Analytics, where the warning appears first. The levels are Amazon SES's own:

Rate	Warning at	Sending pauses at
Bounce rate	5%	10%
Complaint rate	0.1%	0.5%

We may pause a workspace's sending at those levels automatically, and by hand at any time we find mail that breaks this policy. A paused workspace cannot send until we have reviewed it with you; the dashboard says why, and the Terms of Service describe what happens next.

Reporting abuse

Received mail through SendClipper you never asked for? Forward it, with its headers, to abuse@sendclipper.com. A report we can confirm is grounds to pause the workspace that sent it.